L-EAF LAB

What starts as an internship can sometimes turn into something much bigger! I joined L-EAF as an intern and grew into one of two lead creatives, working alongside Grace He to help bring L-EAF LAB, a new educational initiative, to life from the ground up. Together, and in close collaboration with the founders, we shaped the Lab’s visual identity around ideas of growth, agility, curiosity, and real-world learning. Our work spanned the logo, color palette, typography system, design standards, custom illustrations, graphic assets, and the Lab’s digital presence, alongside the first iterations of the design and development of the website. What’s shown here is a little glimpse into the larger body of work we created as a team for L-EAF LAB.