DREAM. PLAN. DO.

By Jessica Cavallaro and Amy Seibert

Dream. Plan. Do. is a three-month workbook designed to help kids build confidence, organization, and reflection skills through playful, practical tools. Created as part of a small design team at L-EAF LAB consisting of myself and Grace He, I helped develop the book’s visual direction, working with our coaches to shape its overall look and feel. I led the stylization and textures of the Focus Friends mascots, designed and illustrated several of the characters, established the book’s color progression from beginning to end, and developed systems and layouts across half of the workbook. Together, we created a colorful, imaginative world that turns planning and self-reflection into something approachable, encouraging, and fun: giving students a little space to explore, experiment, and discover what works for them.